Lifecycle WomanCare

Lifecycle WomanCare, previously known as The Birth Center, has been providing exceptional healthcare services for women of all ages since 1978.

We don’t know nothin’ ‘bout birthin’ babies, but we sure can rebrand the place that does!

The Opportunity

The Birth Center wanted to expand knowledge of its continuum of care beyond birthing services, including a comprehensive range of women’s health services from pre-teen to menopause. They reached out to us to help them re-brand to better represent their offerings to women throughout their lives.

The Insight

TBC was not just about having babies, but taking care of those women throughout every stage of their lives.

The Solution

Lifecycle WomanCare was born! We helped to create a new name, developed a full new brand and visual identity, marketing collateral, a new user-driven website, along with a marketing plan to introduce the new brand and service offerings to current clients and a broader new audience. We also provided public relations support to introduce the new brand including the idea to create an annual State of Women’s Health event, resulting in increased visibility for the organization.


The Result

The new Lifecycle WomanCare brand has been embraced by new and current audiences alike, firmly positioning the full suite of services offered to women throughout the Philadelphia region.

The Work

Photo credit – Anthony Sinagoga.