Grimm & Grove - Work - Manbel Devco

Service Offerings

Brand Positioning & Messaging

Partnership Establishment

Strategic Counsel

Successful mixed-use development comes from finding the right mix of partners.

The Need

Manbel Devco wanted to enhance the public perception of a new development project in Lancaster County.

The Insight

Many hands make light work: Partnership was the most critical ingredient in determining Manbel’s success.

Background

Tactics

The Solution

Grimm & Grove engaged key project stakeholders and partners to create a targeted campaign strategy complete with key messaging and collateral that would generate the right level of support.

Beyond Communications

Grimm & Grove engaged powerful strategic partners one-on-one to gain community buy-in and secure public support.

The Result

While the project is currently ongoing, one of the key outcomes has been an innovative partnership with the Historic Preservation Trust of Lancaster County to archive and interpret the historic attributes of the property. What’s more, Grimm & Grove has generated a number of essential one-on-one engagements with key stakeholders in order to create the foundation for partnership and collaboration that will determine the project’s success.

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Manbel Devco, a real estate developer, is working on developing the Shoppes at Belmont, a vibrant mixed-use development in Lancaster. But any real estate venture requires the mettle and know-how to build the right relationships and craft the right story that creates actual community partnership.