Client:
Cambridge Innovation Center

The Cambridge Innovation Center is a coworking space built for entrepreneurs. When it became the anchor tenant for 3675 Market Street in University City, it was Grimm & Grove’s job to solidify CIC’s position in the marketplace.

Service Offerings
Business Development Support
Public Relations
Wiring a co-working space for what’s next.
The Need
CIC needed to position itself with the entrepreneurial innovators of Philadelphia.
The Insight
Communications and connections drive innovative spaces forward.
Background
Tactics
The Solution
Grimm & Grove deployed a holistic marketing approach for Cambridge Innovation Center, complete with strategic partnership establishment, event opportunity introductions, public relations strategy and a mission-aligned awards program.
Beyond Communications
Our extensive “wiring” to the entrepreneurial community in the region enabled us to make a series of critical introductions for CIC.
The Result

The CIC team established a number of critical connections in the region via Grimm & Grove’s network – in addition, we secured key media placements that gave CIC the brand exposure it needed to anchor itself in Philadelphia.

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