Grimm & Grove - Work - Amino Payments

Service Offerings

Strategic Counsel

Brand Positioning & Messaging

Visual Identity

Web Design

Public Relations

Turning blockchain into business.

The Need

With outstanding potential as a digital advertising startup in Philadelphia and an initial round of seed financing, Amino Payments needed a communications strategy and a plan that would turn its transformative technology into revenue-generating business.

The Insight

Amino has industry superstars on its staff with sought-after opinions on the state of digital advertising – which is a much richer access point than telling a complex technology story.

Background

Tactics

The Solution

Grimm & Grove built a brand and entire media relations effort around the people of Amino, and let those people respond to fast-moving trends that tell the story of the company’s technology and the value it brings to digital advertising.

Beyond Communications

Grimm & Grove acted as an extension of the Amino team in nearly all public-facing aspects of the company — from its foundational go-to market strategy, to its brand positioning and messaging, to its communications strategy and public relations. We developed a new tagline, logo, and website in concert with Amino’s creative director. As a fully immersed strategic partner, we also advise on budgeting and staffing to keep Amino stabilized as its stock grows in the advertising ecosystem.

The Result

Within Amino's first year, Grimm & Grove secured story placements in The Wall Street Journal, Business Insider, TechCrunch, Digiday, and AdWeek, and garnered extensive coverage in the Philadelphia Business Journal, The Philadelphia Inquirer, Philadelphia Magazine, and other local publications. The company was also mentioned in The New York Times and named Philadelphia’s #1 startup by Technical.ly Philly. As Amino’s reputation and portfolio grow, so does the company itself, with talented hires in Philadelphia, the opening of a New York office, and a second round of investing valued at $4.5 million.

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In the incredibly complex and opaque world of automated digital ad-buying, Amino payments is a blockchain platform that enables transparency and accountability for the multimillion-dollar budgets of major brands. But communications alone can’t transform an industry that thrives on complexity.