R-Health is the Philadelphia region’s first provider of Direct Primary Care, an exciting new healthcare model.

Helping promote a new model of healthcare has everyone feeling better.

The Opportunity

Let employers know they can contract directly with high-performing, independent primary care practices to deliver comprehensive primary, preventive, urgent and chronic care for their workers.

The Insight

This type of direct care allows physicians to spend more time with each patient, focusing on improving their health rather than reacting to illness.

The Solution

We put together a strategic Public Relations Playbook to outline the most targeted opportunities to reach R-Health’s identified markets. Then we hit the ground running, implementing a plan that included media relations, speaking, partnerships, memberships, sponsorships, and more.

The Result

In the first six months, we secured eight media placements including the Philadelphia Business Journal, Daily News, and WHYY to get the word out about R-Health. To further spread the word, Grimm & Grove facilitated the formation of new strategic partnerships, as well as numerous speaking engagements.