The Philadelphia Orchestra

The Philadelphia Orchestra is renowned for its distinctive sound, ability to capture the hearts and imaginations of audiences, and its legacy of “firsts” in music making.

Sending the Philadelphia Orchestra to China? Bravo! Bravo!

The Opportunity

The Orchestra would be launching a groundbreaking residency and tour of China—the first-ever collaboration of this kind—but it needed additional funding to help realize the dream.

The Insight

Music is indeed a universal language.

The Solution

We found community partners throughout China who participated in the program, while also procuring significant funding from companies in both China and the U.S.

The Result

The pilot residency was such a resounding success for both the Orchestra and the people of China that the Orchestra committed to a five-year program. It kicked-off its second tour in the summer of 2014. The Orchestra’s international agenda also continues with a European tour in the summer of 2015.

Photo credit – Jan Regan