Service Offerings
Brand Positioning & Messaging
Visual Identity
Community Organizing
Event Management
Public Relations
Strategic Communications
A vibrant business improvement district located just outside downtown Philadelphia, sought to refresh its brand image and strategically celebrate its 25th anniversary in 2024. The organization aimed to align its visual identity with its vision for a more modern, dynamic and engaging community. Grimm & Grove Communications was brought on board to spearhead the logo refresh and plan the anniversary celebrations.
Logo Refresh
Grimm & Grove initiated a comprehensive logo refresh project. The goal was to design a logo that embraced City Ave District’s new vision and reflected a more vibrant and modern look and feel. The process involved:
The final logo featured a sleek, contemporary design with vibrant colors and clean lines, symbolizing growth, innovation, and community.
25th Anniversary Strategy
Grimm & Grove worked closely with the City Ave District team to plan a series of engaging anniversary events that garnered substantial media attention, enhancing the district’s profile:
The refreshed logo and stakeholder events planned for City Ave District, launched in celebration of its 25th anniversary, boosted the organization's visibility across key areas, including retail, residential and entertainment offerings. The modernized brand identity captured the vibrancy and growth of the district, resonating with both businesses and residents. As a result, the refreshed look sparked increased engagement on social media and owned channels including its email programs, amplified awareness of local retail and entertainment options, and helped attract new real estate interest, positioning City Ave District as a thriving, dynamic hub for all.