Service Offerings
Brand Positioning & Messaging
Visual Identity
Strategic Communications
Verano Water Group is a Scottsdale, Arizona-based holding group for companies that invest in high-performance, cost-effective, and life-saving infrastructure solutions for municipal, government, and industrial sites—all of which improve access to clean water.
Verano Water Group is a fast-growing entity looking to acquire other innovative environmental technologies in its space. On the cusp of more growth, Verano needed a brand identity that encompassed its vision and the common values of its subsidiaries in order to build its public-facing presence and attract more investors. In all, our work included:
Grimm & Grove envisioned a visual and narrative brand identity for Verano, developing a positioning strategy that emphasized its values of social consciousness, innovation, environmental justice, and leadership. Visually that meant a clean, modern look communicating Verano’s forward-thinking approach and trustworthy, inspirational character. On the narrative side, we developed language that succinctly expressed the company’s vision, mission, and values with credibility and expertise, while keeping a focus on the positive human impact of these technologies.
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