Grimm & Grove - Work

Background

A leading public energy provider serving millions of customers, Exelon is known for its public engagement and prioritizing well being for customers and communities served. In order to relicense a nuclear power plant, Exelon needed to demonstrate broad public support to the Federal Energy Regulatory Commission (FERC). As an advisor and consultant, Melissa Grimm was brought on to assist with the successful process. Her multipronged, cost-effective approach included:

Tactics

Establishing a new coalition, The PA Energy Alliance, and recruiting businesses to support its mission. Over 20 business leaders signed on to help advocate for the environmental and economic benefits of nuclear energy as part of a portfolio of diverse energy sources to keep the state competitive to business interests.
Overseeing that group, Melissa served as its executive dIrector and spokesperson, leading public education and community engagement efforts.
Recruiting business leaders to speak on behalf of the issue in public hearings.
Conducting research and polling the public to determine local support for the nuclear plant and utilizing that data in a media and public relations campaign.

A fresh approach to educating the public about and garnering support for nuclear energy