The Philadelphia Freedoms

Owned by Billie Jean King, The Philadelphia Freedoms bring Mylan World Team Tennis, America’s only professional team sport with men and women playing together, to Philadelphia every summer.

Advantage: Freedoms

The Opportunity

Increasing the visibility and notoriety of The Philadelphia Freedoms throughout the region.

The Insight

Serving up tennis to underserved communities.

The Solution

Grimm & Grove worked up a sweat each season, generating excitement (and media attention!) for the players and the matches. We also fostered new partnerships with various community partners, like the Fairmount Park Commission and the Hunting Park neighborhood, to bring team tennis and athletic opportunities to new audiences.

The Result

Recognition for The Philadelphia Freedoms as one of Philadelphia’s hottest hometown teams has increased throughout the region.

Photo credit – Fred Mullane/camerawork usa