Grimm & Grove - Work - Lifecycle WomanCare

Service Offerings

Brand Positioning & Messaging

Public Relations

Visual Identity

Web Design

Naming

Helping a birthing center go beyond birth.

The Need

The Birthing Center needed to expand knowledge of its continuum of care beyond birthing, including a comprehensive range of women’s health services from pre-teen to menopause. Given the organization’s limiting name, an entire rebranding process was in order.

The Insight

TBC wasn’t just about having babies. It was about taking care of women through every stage of their lives.

Background

Tactics

The Solution

Grimm & Grove helped to create a new name – Lifecycle WomanCare – and developed a new brand and visual identity. The new brand was supported through marketing collateral, a user-driven website and a marketing plan to introduce the organization’s brand and service offerings. We also provided public relations support to introduce the brand, including the creation of an annual State of Women’s Health event.

Beyond Communications

No communications plan could have been successful without the complete overhaul of The Birthing Center’s name, brand and messaging.

The Result

The Lifecycle WomanCare brand has been embraced by new and current audiences alike, firmly positioning the organization for the full suite of services it offers to women throughout the Philadelphia region. Grimm & Grove’s support has also increased visibility and awareness for the organization.

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