Specialized Education Services, Inc. (SESI)

Specialized Education Services, Inc. (SESI) is a national provider of special and alternative education programs. They do good in the world, building confidence and competence in students with intense special needs through personalized academic and behavioral interventions.

Sometimes it’s not the students that need to be educated, but the decision makers.

The Opportunity

Despite already having a presence in 12 states, SESI wanted more visibility to promote its offerings.

The Insight

If we can get inside the head of decision makers, we can tap into the issues they care about most.

The Solution

We developed and executed a strategic public relations campaign that gave the SESI experts a platform to reach their targeted decision makers through speaking engagements, strategic media outreach, and new targeted awards programs. We also work with SESI to protect their reputation through strategic crisis communication management.

The Result

Not only have SESI leaders been speaking at major education conferences (locally and nationally), but we have also gotten them placements in all their media markets from California to Massachusetts, from TV to print, from Education Week and The Baltimore Sun, from pumpkin smashings (a good thing!) to transition programs.