Chestnut Hill Business Association

Chestnut Hill is one of the “small towns” in the big city that is beloved as a destination for beautiful retail outlets, award-winning restaurants, quaint neighborhoods and family-friendly festivals.

Making Chestnut Hill a more popular destination just required a little wizardry.

The Opportunity

Unfortunately, Chestnut Hill was too much of an insider destination. We wanted to let more people in on this fantastic “secret.”

The Insight

Wizards, witches, half-giants, and muggles.

The Solution

Grimm & Grove helped craft a decidedly non-traditional marketing strategy that included innovative partnerships and opportunities to attract media attention. Today, Chestnut Hill hosts three of Philadelphia’s biggest festival events, none more impactful than the wildly popular Harry Potter Festival. We also facilitated partnerships with the Pennsylvania Horticultural Society that resulted in Chestnut Hill’s first-ever presence at the Philadelphia Flower Show.

The Result

An insider’s secret no more, Chestnut Hill has enjoyed a significant increase in visitors and more than doubled its database.